The true stories of teenagers who have been stabbed are being used in a new campaign to reduce knife crime.
The £1.35m series of advertisements, funded by the government, will run on social media and digital channels and are aimed at 10-21 year olds.
A dedicated website – called #knifefree – has been set up to provide advice and suggest support services.
In their own words, here are three young people who have cut themselves free from a knife-carrying mindset.
Source : BBC NEWS